by Jeannie Wilcox | October 12, 2016 | Benefits Communication, Best Practices, Employee Communications, Employee Engagement, Enrollment Communications, Generational communications
In 2001, James C. Collins published a book called Good to Great. And with that, “great” catapulted into our everyday vernacular as a descriptor for – well – just about everything: How’s the food? Great! How was your weekend? Great! How’s your...
by Kara Cowie | May 16, 2016 | Benefits Communication, Benefits Communication General, Communications Technology, Crisis Communications, Employee Communications, Enrollment Communications, Generational communications, Millennials
With 68 percent of Americans owning smartphones, it’s no wonder employers are considering (and often embracing) mobile apps as an effective tool for sharing benefits and company information with employees and their family members. Across Lockton, our Account Teams...
by Carly Goodwin | May 13, 2016 | Benefits Communication, Benefits Communication General, Best Practices, Employee Communications, Enrollment Communications
Employees who are extremely satisfied with their benefits program are nine times more likely to stay with their employer than workers who are dissatisfied with their benefits program. If you’re thinking, “Our company can’t afford to offer more benefits,” you aren’t...
by Carly Goodwin | April 12, 2016 | Benefits Communication, Employee Communications, Enrollment Communications
Eight seconds. Studies show people have an average attention span of eight seconds, which is less than that of a goldfish. This means you have precious time to grab someone’s attention before you lose them. Between smartphones, tablets, Netflix and Facebook, it’s no...
by Kara Cowie | April 6, 2016 | Benefits Communication, Employee Communications, Enrollment Communications, Generational communications, Millennials, Segmenting communications
I’ll admit, I am a millennial … but just by a hair. Born in September of 1980, I barely make the cutoff. And with a husband, three kids, mortgage and a minivan, I often have much more in common with Generation X than Y. But, technically, I am a part of the...
by Jeannie Wilcox | February 24, 2016 | Benefits Communication, Best Practices, Communications Technology, Enrollment Communications
Older people like them. Younger people like them. Men, women, even children like them. What are they? Online videos! According to DigiDay.com, 81 percent of Internet users in the U.S. are on YouTube. One of my communications mantras is “meet people where they are” and...
