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Older people like them. Younger people like them. Men, women, even children like them. What are they? Online videos!

According to, 81 percent of Internet users in the U.S. are on YouTube. One of my communications mantras is “meet people where they are” and by gosh – they’re watching videos.

I’m not suggesting that you invest in an animated talking cat (because we all know cat videos are what make YouTube so popular). I AM suggesting that you consider one of the vendors producing highly effective videos for communicating information to your employees about their benefits.

How do you get started? Consider one of these companies:

Whether you decide to use videos only at open enrollment or as part of your overall suite of communications year round, consider them to be just one more way to reach your employees where they are.

Your Lockton Account Team can help.