Go Ahead and Push Play on Your Video Budget
Older people like them. Younger people like them. Men, women, even children like them. What are they? Online videos! According to DigiDay.com, 81 percent of Internet users in the U.S. are on YouTube. One of my communications mantras is “meet people where they are” and...
Keeping It Real. You Know: Like a Presidential Correspondent
Today, Presidents’ Day, I’d like to make a proclamation. Actually, it’s more of a strong suggestion. As you work through your employee benefits communication plan for 2016 (and beyond), rather than communicating like a President of the United States (top down,...
Are We “Forfeited” or Are We Just “Lost”? Shorter, Simpler Words Are Better
Patefacio adscriptionem est maxime stressful anno gesta. Expectatur legere me ut auxiliemini mihi materiae ignoro verbis summa rerum facere quod ego faxo recte semper timet. Patefacio adscriptionem est stressful in hoc, quod ego magis verisimile habere radix canalis...
Counting Down to … Change
On this last day of 2015, are you reflecting on the past year or planning for the year ahead? I, for one, am ready to hang my new calendar and kick off the New Year. 2016 is sure to be a big year in employee benefits. Between Affordable Care Act (ACA) reporting,...
Text for Success: How to Engage Millennials in Open Enrollment
It’s that time of year that may strike fear into your heart if you work in human resources. No, I’m not talking about Halloween. For many, it’s open enrollment time. And if your employee base has a strong millennial presence, you may be struggling to figure out how to...
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A stellar communication strategy not only increases participation during open enrollment, but may even boost job satisfaction and increase employee loyalty.