Ah, fall – my favorite time of year.
Cooler temps, pumpkin spice lattes, apple picking, boots and … open enrollment? Hold up!
For those of us in employee benefits, fall means much more than fashion and fritters. (But oh how I love those fritters with my latte!)
Fall – and therefore open enrollment – also means a huge focus on employee benefits communications. Postcards, enrollment guides and, for some of you more savvy communicators, text messaging and video.
During open enrollment, your communications are constant, they’re comprehensive.
The only problem? Your communications begin and end with open enrollment.
According to a recent survey by the Society for Human Resource Management (SHRM), employees who are satisfied with their benefits are almost four times as likely to be satisfied with their work, but only 9 percent of employees are “very knowledgeable” about their benefits.
Employees who are satisfied with their benefits are almost four times as likely to be satisfied with their work.
What’s missing? A strategic, year-round communications plan.
In a new white paper, some of Lockton’s benefits communications experts share how to create and execute an employee benefits communication plan that educates and engages employees. We share the “7 Keys to Effective Employee Benefit Communications” and insight on some new tech tools you may want to consider.
We hope you’ll take some time to read our white paper and share with us your feedback, success stories … even horror stories.
It is just about Halloween, right?!
Comment here or send additional ideas and even those horror stories to Lockton Benefit Group Communications.